Simply put, there is little reason to track and pursue SEO results in search engines other than Google. By a significantly vast majority, Google holds the lion share of search engine traffic. The last report we saw indicated around 98% or more search engine traffic flows through Google’s veins. The question repeated by website owners is, “Which search engines should I pursue?” The answer is obvious.SEO Campaigns are a balance of recurring reports, analyses, and targeted campaign efforts resulting from the results, which lead to positional changes ion Google search results… and the cycle reiterates on some daily, weekly, or monthly schedule. Throwing Search Engine Marketing SEM into the mix, then balancing ergonomic and paid positions for optimal results increases the complexities of a successful SEO Campaign.
No campaign can reach 100% success for various reasons. Triage becomes a standard component of any SEO Campaign, and thus we answer the question of which search engines to pursue. Google is the only reasonable search engine to track and analyze. If your goal is reaching the theoretical goal of 100% success, there are hundreds of search engines that can be tracked and analyzed. Yahoo and MSN hold 1% or less of search engine traffic, and are far better known than all others after Google. The amount of required work to include even these two search engines provides a dim candlelight to the intense sunlight Google provides.
It’s like spending 99% of your cash to obtain 1% of your goal! Why?